Introducing – Artisans de Genève “Andrea Pirlo Project” – Showcasing Know-How with a Skeleton Rolex Submariner

If you are a regular reader of MONOCHROME, you should now be familiar with Artisans de Genève, a watchmaking company that offers customization services for private customers. But they are not your typical watch customizer… Don’t expect a black coating or diamonds on the bezel. What Artisans de Genève does is far more complex. We’ve already […]

6 years ago

Introducing – The Revamped Ulysse Nardin Diver Chronograph (Live Pics & Price)

Ulysse Nardin is clearly in the middle of an important restructuring process and updating most of its emblematic watches. After new watches in the Marine collection, it was time for the Diver to get a fresher look. Following last year’s evolutions on the 3-hand models, the brand now comes up with three new yet instantly […]

6 years ago

The Enabler: How To Justify Buying Another Watch. (#5: "The Cost Per Wear Argument")

The Cost Per Wear ArgumentNOTE: We understand that you’ve found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it’ll cost a bucket-load of cash – may not always sit well with the less horologically minded. That’s where we come in … Use The Enabler’s advanced levels of sophistry to validate your latest acquisition. There are times in life when you don’t want to come across as some hairy-arsed chancer. You need to bestow yourself with the veneer of credibility and moral judgement. In short, you have to present yourself as halfway convincing. How to pull off this daunting charade? Obviously, it’s a tricky business and a firm handshake won’t seal the deal alone. Citing a statistic to back your argument can help you to sound a little more plausible. A confident stat — not entirely fictitious if possible — adds critical heft and rigour to your delivery. It makes you sound far more knowledgeable and assured. Yet to take things up a notch and really baffle someone into compliance, then you need to harness the power of maths. Remember your trigonometry lessons at school? Me neither. And that’s precisely my point. No one really understands maths. So…

The post The Enabler: How To Justify Buying Another Watch. (#5: “The Cost Per Wear Argument”) appeared first on Time and Tide Watches.

6 years ago

Introducing – Maurice Lacroix Aikon Chronograph x Fine Watch Club

The Maurice Lacroix Aikon is one of the most successful collections of the Saigne-Légier-based manufacturer. This accessible take on the popular steel luxury sports watch reflects the brand’s strategy to offer an excellent watch price-to-value ratio. New in the collection and together with the Fine Watch Club (FWC), Maurice Lacroix has just released a limited-edition Aikon […]

6 years ago