EVENT: Here's why the first ever Jaeger-LeCoultre Sydney boutique is opening tomorrow

Jaeger-LeCoultre Sydney boutiqueFor the first time ever, Jaeger-LeCoultre is opening a stand-alone boutique in Australia, which aims to offer greater access for their Australian enthusiasts than ever before. The brand is also quietly confident that the Australian market has reached a level of maturity that a complex and nuanced brand such as Jaeger-LeCoultre can capitalise on the growing wave of interest in luxury watches. In comparison to nearby markets in Asia, Australia has often previously fallen behind in sales; however, more recently, there has been a resurgence that has not gone unnoticed in Switzerland. With the brand opening their new Jaeger-LeCoultre Sydney boutique on Friday the 13th of December, they are also showing their level of commitment to the region as one that will increase in importance in the future. I spoke to Justin Devaux, the Jaeger-LeCoultre Country Manager of Australia and New Zealand, about the opening and he explained that the idea was to “immerse the customer in the brand universe”. Any genuine level of immersion is challenging in a multi-brand store, which is one of the reasons to create a stand-alone boutique, as well as that the “people working in the boutique would have a deeper training in the brand,…

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6 years ago

3 reasons why the TAG Heuer Monaco V4 Platinum is still amazing

Much as it pains me to admit it, these days, haute horology is usually reserved for the rarified and uber-expensive micro-brands of the Swiss watchmaking world. It’s not that the heavyweights of the industry have completely given up on the idea of innovation – far from it – but it does seem as though there’s been a shift, that priorities have changed. A timepiece’s movement was once the perennial final frontier for the majority of the watchmaking industry. In fact, throughout the 18th, 19th and 20th centuries there were countless new and innovative movements being spawned on a regular basis. However, now it feels as though most of the mainstays are largely content with the fairly antiquated fundamentals of movements, and are instead focusing on perfecting them, rather than creating completely new concepts – evolution over revolution. That’s why the TAG Heuer Monaco V4 was such a shock to the industry’s collective system when it was first unveiled in 2004. The Swiss marque again stunned everyone when in 2009 they unveiled the limited edition Monaco V4 in Platinum. And here are three reasons why it still conjures astonishment and awe in the horological fraternity: The Calibre V movement Designed to…

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6 years ago