Would you pay a retailer 100K per year to choose 12 watches for you?
Because that’s what Australian retailer Kennedy Luxury Watches are proposing with their ‘Kennedy Luxury Watch Service’. Just 12 subscriptions will be available for that 100k, and all watches will, apparently, be “suited to the lifestyle, interests and personality” of each subscriber. And it’s got us asking: where does this idea fall on an axis between madness and genius? The concept itself is not new. We pay mortgage brokers to find us the best mortgage rates, we pay stockbrokers to buy and sell our shares. Why not pay a retailer to help you build your watch collection? The logistics certainly are appealing for the time poor, and cash rich / watch hungry. The individually selected timepieces will be delivered to the subscriber’s desired location each and every month for the next year. In addition, the 12 subscribers to the luxury concierge service will be gifted a state-of-the-art 12-spot watch winder from luxury safe and watch winder manufacturer Buben & Zorweg, which is valued at circa $15,000. We expect you’re now saying to yourself what we did, along the lines of, ‘Great, but what are the watches?’ Am I getting Pepsi with a side of rare Big Pilots, or dogs and lemons?…
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