INTRODUCING: The harder, faster, stronger Hublot Big Bang Ferrari in Magic Gold
The ongoing creative collaboration between Hublot and Ferrari is now in its seventh year, and it doesn’t look like it’s running out of gas any time soon, if the latest offering is any indication. We’re talking about the Big Bang Ferrari Magic Gold. The defining feature of this edition of 250 watches is the sporty chassis in Magic Gold. This 45mm case was reworked last year by Hublot and Ferrari’s design team to create a sleeker look, with those case-hugging chrono pushers and cowl-like crown placement. And while the refreshed case is pretty noteworthy, it’s the Magic Gold that still wows. The perennial appeal of this precious metal is undeniable, but traditionally, it’s come at a cost. Gold is soft, prone to scratching and wear that dims the allure somewhat. In 2012, Hublot found a way around this — thanks to the wizardry of a partnership with the Swiss Federal Institute of Technology (EPFL), a new super-hard alloy was formed, called Magic Gold. This alloy boasts a hardness of around 1000 Vickers (compared to 400 for 18-carat gold), and means that the watch is virtually impervious to day-to-day marks. It’s a high-tech luxury that’s entirely appropriate for a Hublot X Ferrari…
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Even though many look to Rolex as a steadfast, unchanging bastion of the watch world, there are some definite outliers in the field. Bejewelled GMT-Masters, leopard Daytonas (which have now given way to unobtainium rainbow Daytona). These models are so uncommon and special that they do not really skew the public’s view of Rolex as a manufacturer of all-business timepieces. The Rolex Milgauss aims to offer a moment of madness to everyday watch wearers. For years it has been known as the scientist’s watch due to its inherent ability to withstand strong magnetic forces. This is beneficial to absolutely everyone working at CERN and pretty much no one else, but hey, when was the last time you took your Submariner to 300m below the sea? I’m not going to delve into too many technical details but the internal build is as impressive as any other professional watch from this company. The 3131 movement is a familiar workhorse replete with the trademark Parachrom blu hairspring and that strong magnetic shield which lends the Milgauss its purpose in life. So it is another over-engineered tool watch and status symbol? Don’t be so quick to jump to that conclusion as the Milgauss blazes its own trail…

