VIDEO: The heart of Panerai – the new Luminor Marina Logo 3 Days in steel
The heart of Panerai’s line-up has to be the entry-level Luminor. A 44mm watch with the classic crown guard-equipped Luminor case and not much in the way of frills. White or black dial, white logo or blue, small seconds or not, and a range of strap options. That’s pretty much it. But you know what? It’s all you need. Because this watch (shown here in its black dial, blue logo, small seconds configuration — AKA the PAM 00777) is the core of the brand. Rugged, authentic and no fuss. It’s one watch you can do pretty much anything in. And now you can do it with the in-house P.6000, which gives you 72 hours of autonomy from a single wind — a big step up from its ETA-based predecessor. Pure Panerai just got even better. Panerai Luminor Marina Logo 3 Days Acciaio – 44mm (PAM 00777) Australian pricing Panerai Luminor Marina Logo 3 Days Acciaio — 44mm, on fabric strap, $6900.
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Hublot understands the power of a good partnership, and they don’t come much more powerful than the FIFA World Cup. The World Cup is one of the biggest events in the world. World Cup Brazil reached 3.2 billion viewers across the globe, with one billion alone tuning into the final. Russia looks set to be even bigger. And while many of those eyes will be on the ball, a good proportion will be paying attention to the wrists and Big Bang-shaped boards of the referees, as well as the clocks and countless other locations. But Hublot’s relationship with the beautiful game goes well beyond the World Cup, with some of the sport’s legends amongst the brand’s most significant ambassadors. They also sponsor some of the most famous teams and have numerous limited editions celebrating the game. At the centre of Hublot’s status as Official Timekeeper of the FIFA World Cup is the Big Bang Referee 2018 FIFA World Cup Russia — the brand’s first ever smart watch. And while this large 49mm titanium piece was offered as a limited edition of 2018 pieces (good luck trying to get one in Australia — apparently our allocation was snapped up very quickly…
So, you’re interested in a TAG Heuer Carrera? Great! But I’m afraid I’m going to need a lot more information. Are you into modern, larger watches? Do you prefer time-only or complications? Ceramic or steel? Do you like Pandas? Because where once ‘Carrera’ was code for sporty, broadly classic-looking chronographs, it can now encompass some decidedly not-vintage inspired designs such as the Heuer-01, and the futuristic Heuer-02 range. So, how do you break down in your mind the three distinct pillars of product in the Carrera family? With Chris Hemsworth of course. His movies are remarkably — and reliably — analogous to the types of watches on offer.