Just Because – The 10:10 Position of Hands is so Deeply Rooted in Watchmaking that AI can’t Generate Anything Different
Artificial intelligence, or AI, is on everyone’s lips. It’s a topic that divides and generates strong opinions (pros or cons), and it will, in the future, become increasingly important, whether you like it or not. These tools, at least the tools that we, the public, can use (image or text generators such as ChatGPT), are […]

Electra, a Franco-Swiss brand that disappeared during the tumultuous 1970s, has been revived with this vintage-inspired dive watch.



Hated by Cartier snobs and beloved by newcomers, the Must de Cartier line was a saving grace for the brand that’s had a lasting impact.
Who needs hands anyway?
Brutalist and ultra-slim, but can it be the dress watch it’s trying to be?