Introducing the MB&F HM6 Alien Nation – 4 Unique Pieces (that are already sold)

With MB&F you always have to be prepared for the unexpected. Their Horological Machine 6 (HM6) is a horological UFO (Unidentified Flying Object). Of the latest version, Alien Nation, they created four unique pieces and they live up to the name. For collector’s there good news and bad news, and you decide whether it’s good or bad. The news is that, if you planned to spend half a million USD on a new MB&F watch, these four unique version of HM6 won’t kill your savings; all four unique pieces have already been sold… to one collector!

9 years ago

VIDEO: ABOUT TIME with Andre Agassi

Watching Andre Agassi play changed my tennis game, but reading his biography, Open, changed my life. I love tennis. And I was impressed, of course, by Andre’s second coming, when, in 1998, he rose from a ranking of 110 to number 6 in one calendar year. It was a quantum rankings leap that remains a record. But putting the whole context of professional tennis aside, I’ve never read a biography so excoriatingly honest. It is a self-examination few would have the mettle to undertake. “I’ve never been scared to admit my weaknesses because I’ve always needed to as a tennis player,” is one of his opening lines. Regular viewers of Time+Tide will recognise this as more of an ‘About Time’ episode, where we ask amazing people how they manage their time, and seek their thoughts on how to jump through those rare windows in life that open up. It’s about timing. I’ll be honest here. For the watch obsessed, there’s not a lot to learn. And we captured most of it in the shorter version launched earlier in the week. But for the human beings among us that are striving to be their best, to reach the heights, though? This…

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9 years ago

Introducing the IWC Ingenieur Chronograph Sport Edition “50th Anniversary of Mercedes-AMG”

To celebrate the 50th anniversary of their partner Mercedes-AMG, IWC unveils a new edition of the Ingenieur Chronograph Sport, which was introduced earlier, in March of this year. The new version comes in a titanium case, with new hour or 5-minute markers, and its magnetic field protection comes in the style of a brake disc! Let’s have a look at how IWC celebrates the 50th anniversary of their partner Mercedes-AMG. 

9 years ago

NEWS: Tudor announces David Beckham as new brand ambassador

At Baselworld Tudor unveiled a campaign and brand tagline – Born to Dare. Today we got a better understanding of what this means with the announcement of David Beckham as global brand ambassador and famous face of the Born to Dare campaign. At first the news of a luxury watch brand announcing a new endorsement might not seem particularly daring, but in this case it represents a significant new step for the brand, and a legitimately daring change of direction. This is the first time in many, many years that Tudor has had this level of celebrity ambassador, and certainly the first since the brand’s heritage collection-driven renaissance from 2010 onwards. It signifies an evolution in their marketing. For years Tudor has traded on their stealth kudos, perceived as a brand for people in the know. They also pitched themselves as a brand for adventurers, urban and otherwise. For many, Tudor is the quintessential ‘first good watch’. David Beckham changes all that. Not only does the addition of a top tier global ambassador like Beckham place Tudor in the spotlight, it also speaks to the maturation of the brand. The watches are getting more sophisticated; in-house movements and complications are increasingly replacing ebauches; and…

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9 years ago

Tudor Announces David Beckham as new Brand and #BORNTODARE Campaign Ambassador

David Beckham, one of the World’s most famous football players (for our American readers: that’s what you guys would call soccer) and style icons, will be Tudor’s new brand ambassador and ambassador for the #Borntodare campaign. Now that’s something we didn’t expect. The man who has everything, who married Posh Spice, who’s nickname is DB7 and who has won prizes for best male body, and best dressed man, chooses to work with Tudor.

9 years ago