CONFIGURATE | SHARE | WIN – Win Your Personalized Armin Strom Watch With the Online Configurator
Recently, we reported to you a achievement that we, at Monochrome, think will be the next level of watchmaking, the Armin Strom Watch Configurator. As we told you, there’s no way that industry can still rely on old-fashioned production and selling channels. The next step is named “customization” and Armin Strom is the first to come with a proper achieved idea, an exhaustive Watch Configurator – where every aspect of the watch and the movement can be configured. Well, apart from this, there’s something extremely cool that we wanted to share: the possibility to win your personalized Armin Strom watch by sharing your configurated watch on Instagram in a creative way… Sounds interesting, right?
Editor’s note: There’s nothing that watch journos love more than a watch with a story. Marketing departments know this, and try hard (sometimes too hard) to come up with gripping narratives behind their latest and greatest. In all my years of writing about watches, I’ve come across few stories as authentic and compelling as that of Australian micro-brand Aegir Instruments and the man who makes them. Oh, and the watches aren’t too shabby either. Todd Caldwell, the man behind the brand, is a commercial diver – and the inspiration for Caldwell to go out on a limb and make his own dive watch was hours of decompressing in a diving bell, with little to do but stare at his watch (I asked – it was a Panerai, and yes – he’s still got it). Caldwell wasn’t happy with what he saw, or with any of the watches on the market for that matter. He wanted something he could wear at depth that wouldn’t look like a tuna can on the wrist, jutting out from a suit cuff. So decided to design his own, initially just for himself and a few diving buddies. Out of this process came two designs: The CD-1, forms the…
One of the last people I saw before I left Australia for SIHH in January was James Marsden. He was on television, in dusty dungarees, with a vest, boots and a cowboy hat. His face was etched with pain. He’d just been shot by Ed Harris. Again. The television show is Westworld, the character is Teddy, and my wife and I remain obsessed with both. We’d binged our way through the first season in a matter of days, and then, a 27-hour flight and a broken night of sleep later, there I was with that very same character (Teddy) in real life. Reassuringly for you, dear reader, my interview questions extend well beyond his role on the incredible series, quickly focusing on watches. We also discuss how his obsession with timepieces began, and how he’s now seeking to pass the passion on to his son. But given the circumstances, the conversation does have to start with Westworld. T+T: This is freaking me out. The last time I saw you was only a day or so ago. You were having a hard time in the Wild West… JM: So is it freaking you out that I’m here and alive and there are no bullet…
