LIST: 5 of the best watches from the 2017 Oscars, including an incredible $1.7 million Greubel Forsey

This, friends, is the big one. Sure, we’ve kept half an eye on the Golden Globes, the SAG Awards, the BAFTAs and the rest. But really, honestly, this is the only one we care about: the 89th Academy Awards, which took place tonight/yesterday/some time in the past few hours. (Seriously, we’re in Australia – Monday’s nearly over here. Try to keep up.) As ever, the purpose of the Oscars is two-fold. Firstly, it is to fill us with regret at the outstanding movies we missed at the cinema because they sounded rubbish, and which we’ll now have to watch on the small screen while the next door neighbour mows his lawn. Secondly, it is to make us wonder how cock-ups like this can occur at an event of such scale. And finally, it’s a chance to ogle Hollywood’s finest wrists. We’ve studied, scrutinised, zoomed, researched and mulled – and here’s our pick of the best. Mahershala Ali’s IWC Da Vinci Chronograph Edition Laureus He may have taken home the award for Actor in a Supporting Role for his part in Moonlight, but Mahershala also had a win for diversity as the first Muslim actor to win an Oscar. Meanwhile, his watch for the night was a case study…

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9 years ago

Is Commercialism by another name, Democratisation?

Increasingly, watch fairs like SIHH and Baselworld are headlined by the complications of the grandest and most expensive forms. They’re beautiful, head-turning and as a result, outclass most of the other watches a brand might release. A common joke (warning: it’s fairly gauche) amongst men is the fear of going to bed with a…

9 years ago

VIDEO: Want Omega’s CEO to give you a private tour of their biggest boutique, featuring Cindy Crawford? Of course you do

Omega’s Sydney flagship is their biggest boutique in the world, and it’s in a prominent position, at 20 Martin Place, right in the heart of town. When Chief Executive Raynald Aeschlimann travelled to Australia to officially open it earlier this month, he brought a friend of the brand who, a decade earlier, also opened the Castlereagh Street boutique, just around the corner. Yes, we’re talking about the incredible Cindy Crawford. Raynald extended Time+Tide a private invitation to come and explore the space with Cindy, where we learned that history is more alive than ever for Omega, thanks to the unveiling of the ‘Her Time’ exhibition, with a little help from Brand Heritage Manager, Petros Protopapas.

The post VIDEO: Want Omega’s CEO to give you a private tour of their biggest boutique, featuring Cindy Crawford? Of course you do appeared first on Time and Tide Watches.

9 years ago

Rolex Celebrates Cinema with the Greats of American Film

Earlier this month Rolex announced its sponsorship of the 89th Academy Awards, part of an unannounced but larger deal that gives the watchmaker access to the archives of Academy of Motion Picture Arts and Sciences (AMPAS), which organises the Oscars. The first result of that partnership has just made its debut, with Rolex broadcasting a minute-long […]

9 years ago

Rolex Airs 60-Second Montage Of Epic Appearances In Film During Academy Awards, Reminds Everyone Why They’re Rolex

Marlon Brando, Harrison Ford, Paul Newman, Gabriel Byrne – these are just a few of the faces seen in a 60-second advertisement run within the first hour of the 2017 Academy Awards. What’s more, each one of these iconic actors in this montage of memorable scenes is wearing a Rolex. And what’s even more, the vast majority of these actors have / had zero commercial relationship with Rolex – it’s just what they chose to wore during the filming of these movies. This clip, which you can see above, entitled “Celebrating Cinema,” is a dramatic reminder just why Rolex is in the position they’re in today – the watchmaker somehow sits witness to so much of our collective popular culture and arts in a way that certainly no other watch brand does, and frankly few makers of any other consumer products do – maybe Mercedes-Benz? Coca-Cola?

9 years ago

A Detailed Look at the A. Lange & Söhne Zeitwerk Decimal Strike Honey Gold

The Zeitwerk is arguably the most distinctive wristwatch by A. Lange & Söhne, along with the Datograph; the Pour le Merite chain and fusee watches are good candidates but not all of them are easily recognisable. Already produced in a dozen different forms, the Zeitwerk line-up grew one stronger at SIHH 2017 with the new Zeitwerk Decimal Strike, a […]

9 years ago

Diving Deep Into The Technology Of The Ulysse Nardin InnoVision 2

I could wax poetically about how amazing and interesting the Ulysse Nardin InnoVision 2 is, however I think a detailed breakdown of just what exactly is inside the InnoVision 2, how it is all made, and what it might mean for the future of Ulysse Nardin is better. So let’s get into it!

9 years ago

New Release: Breitling Colt Skyracer

Breitling has always been a watch manufacturer that produces masculine and cool watches. The new Colt Skyracer – which represents winning spirit, youthfulness, and dynamism – is another interesting piece that is added into the repertoire. …

9 years ago