Introducing – Farer Automatic Watches – British Design, Swiss Made, Vintage Look, Reasonable Price

Wouldn’t it be pleasant if all the youngsters around would involve progressively in real watchmaking, meaning mechanical watches, if most of them grew as collectors, instead of looking at massive and not-so-distinguished fashion brands watches? Well, we don’t live at “candy land” and things won’t change that fast. However, every collector must have a starting point and when a cool, slightly fashion-oriented brand introduces automatic watches after a first successful collection of Quartz timepieces, it can only bring new, younger people to show interest in mechanical. Here are the Farer Automatic Watches, a combination of British Design, Swiss Made and Vintage Look – a for a reasonable price.

8 years ago

Demand For Gold & Platinum Swiss Watches Plummets, Consumers Predictably Focus On Value And Here Is Why

While the allure of a timepiece produced with a precious metal case is very real, most consumers agree that using gold or platinum as a material in a wrist watch is just a means of jacking up prices and creating a loss in value. Let’s talk about why, and some important findings from the Federation of the Swiss Watch Industry that should help you understand current market trends and consumer behavior.

8 years ago

#TBT LeJour Fat Arrow Chronograph with Valjoux 72

Today on #TBT we’ll talk about a rare watch that’s known as the LeJour Fat Arrow chronograph. For a brand that later lived its life as the Yema export brand (incorporating many of their designs with only a name change on the dial or using Yema’s cases), LeJour actually created a long-lived design with its […]

8 years ago

EDITOR’S PICK: IWC get busy with the Timezoner Chronograph


Editor’s Note: IWC’s new range of Pilot watches are a symphony in simplicity and an exercise in restraint – such straight-up clean dials and displays. En masse they shoot the pilot watch paradigm out of the sky. Which is why the contrast with the Timezoner Chronograph continues to titillate.…

8 years ago

Gustafsson & Sjögren (GoS) Introduces Sarek And, Surprisingly, A First Ladies’ Watch

Back at Baselworld 2016, the duo known as Gustaffson & Sjögren (GoS) surprised me with a new watch named Sarek. Its most obvious element is, of course, the beautiful dial made of Damascus steel. The Sarek dial is created from 164 layers of hand-forged steel. The unusual coloring is partially achieved by tempering the steel until the desired colors display.

8 years ago

Gustaffson & Sjögren (GoS) Introduces Sarek And, Surprisingly, A First Ladies’ Watch

Back at Baselworld 2016, the duo known as Gustaffson & Sjögren (GoS) surprised me with a new watch named Sarek. Its most obvious element is, of course, the beautiful dial made of Damascus steel.
The Sarek dial is created from 164 layers of hand-forged steel. The unusual coloring is partially achieved by tempering the steel until the desired colors display.
But what’s come now as the Sarek goes into distribution is really surprising: a special Sarek model just for women! Get the details here.

8 years ago

In-Depth: Twelve Mistakes New Watch Guys Make, And How To Avoid Them (From Someone Who’s Been There)

This is a story I’ve had in the back of my mind for a long time now – a quick reference guide on a few things I often see young or new watch guys get wrong. I am writing this because I was there once (not all that long ago), and I wish something like this had been there when I was just getting going. Now this isn’t a complete list of mistakes commonly made by new watch guys, and not everyone falls prey to every one of these, but I think many of you might pick up a thing or two that you may not have fully understood before. Here are 12 mistakes that new watch guys often make, and how to avoid them, from someone who has made many of them himself.

8 years ago

Hands-On: The Jaeger-LeCoultre Master Ultra Thin Squelette, A Look Inside One Of The World’s Flattest Watches

Getting a watch to be very thin is an interesting project, because you’re doing your absolute damnedest, and utilizing a great deal of watchmaking skill, to do something to a watch that should never be done to a watch: You’re seeing how much you can compromise it structurally before it becomes fatal. The whole thing is a lot like a carnival knife thrower hurling daggers at his beautiful assistant – it’s a heart-stoppingly terrible idea on one level, but the fact that it is foolhardy is kind of the whole point of the exercise (and it’s what makes it entertaining). Jaeger-LeCoultre’s Master Ultra Thin Squelette takes the already perverse fascination of ultra-flat watchmaking one step further and skeletonizes an already improbably thin mechanism, leaving behind not so much a watch as the idea of a watch.

8 years ago

Frederique Constant Slimline Moonphase Manufacture Watch

For years, Frederique Constant have been quietly making elegant, understated watches at good values. Here, Frederique Constant isn’t holding back in showing how they value in-house-made movements with high-end finishing, and it doesn’t hurt that this one comes in an attractive package.

8 years ago