Introducing: The New Audemars Piguet Royal Oak Chronograph, An Update On A Modern Classic
We sensed something special would be coming from Le Brassus this year, but we were a little unsure about the exact model, since there are a number of Royal Oak–related anniversaries this year. What we have here is a new Royal Oak Chronograph marking the 20th anniversary of that model, with a seriously updated look. No, these don’t contain a new in-house chronograph movement, but they’re worth taking a closer look at nonetheless.
This video series was born out of frustration. We were so sick of being asked to compare “apples to apples” (A2A) when it came to watch recommendations that we went and created a whole new segment – and a new concept for us – to get on the front foot to meet the demand. Like two very proud grocers, we bring you ‘Apples to Apples’. It’s along the lines of Top Gear for watches, but with significantly less talent and on-air experience. We’re doing it because we get it. When you’re looking at buying a watch, it’s natural to ask what else you could get that’s similar – whether it’s comparing your choice to similar types of watches, for example, what other blue worldtimers are out there? (Hello, Episode One!) What other masculine tool watches are there that you’re not thinking of? Or perhaps it’s just simply a question of price. What else can I get for eight grand? So, our criteria for future contenders in A2A battles is that they be comparable materially in terms of form / function OR that they be equivalent in price. So, how does it work? Who gets to fight for what? This is how A2A goes…
Watch fairs are not just about watches. They’re as much about meeting, getting to know and catching up with the people that drive the industry, both from a brand and fellow media side. This time last year, we sat down with photographer, publisher and raconteur Kristian Haagen to firstly shake hands, and then to talk about whatever came up – right in the midst of the SIHH action. It was pretty free-ranging in retrospect. We touched on Lange, scratching your lover’s back with a Patek and the future of watches. Looking forward to seeing what’s on Kristian’s mind this year!
