Horological Travesty: The TAG Heuer Monaco V4 is Underappreciated

Three days past Christmas and thoughts of the Wise men’s gifts of Gold, Frankincense and Myrrh for the infant Christ led me thinking about the 2014’s seminal TAG Heuer Monaco V4 in rose gold, ruthenium and ceramic. This in turn, led me to consider the other Monaco V4 watches that have come before and after it; I began to…

9 years ago

Hands-On With The Baume & Mercier Clifton Chronograph Complete Calendar (10280)

When the Clifton was introduced by Baume & Mercier’s CEO Alain Zimmermann in Geneva, he introduced it as a watch in the category of affordable luxury. Back then, the Clifton series started below 3000 Euro for the most basic version. Later on, complications (including a tourbillon) were added. Today, we take a look at the […]

9 years ago

Interview: Thierry Stern on Guardian of the Patek Philippe Patrimony

Having become President of Patek Philippe in 2009, assuming the mantle once donned by his father and grandfather before him, Thierry Stern is no mere watch industry boss, he is the steward of a multi-billion Swiss franc enterprise that is arguably the world’s most prestigious watchmaker. In Singapore earlier in December for the reopening of […]

9 years ago

TOP POSTS OF 2016: Number 3 – How to buy a watch when you’re drunk

great_gatsbyEditor’s Note: It’s both unsurprising and disturbing that our cautionary guide to buying watches while on the sauce has been so popular this year. Equal parts fun and fact, with a dash of self-reflection, the resulting story is a biting brew with woody undertones and a kick in the tail. Enjoy responsibly.    We’re pretty sure this doesn’t need to be said, but let’s say it anyway. Don’t buy watches when you’re drunk. Nothing good can come from it. Seriously. Nothing. You’ll wake up hungover, surrounded with bottles of Dom/Chivas/Pabst (depending on budget and taste), considerably poorer and with a rare Enicar Sherpa Graph heading your way via the Philippines. Or not. But if you’re going to do it, you might as well do it right. So we’ve prepared a three-step program to minimise risk and maximise fun. Step 1: Be prepared. A lot of this comes down to what you’re like when you’ve had a few. If you’re the kind of guy who gets excited about the late-night escapade to the nearest Casino for a few hands of poker (‘cos you totally could have gone pro. Totally) it might be an idea to send some flyers to your local…

The post TOP POSTS OF 2016: Number 3 – How to buy a watch when you’re drunk appeared first on Time and Tide Watches.

9 years ago

The HODINKEE 2016 Video Year In Review

In late July, on our second day on the Isle of Man, we pulled up, unannounced and a bit jet-lagged, to the George Daniels estate on the Isle of Man. Arthur, somewhat bashfully, knocked on the front door, and when the current owner appeared, he said, as casually as one can, “Oh right, I’ve been expecting you – I’ve been following you on HODINKEE Live.” It was at that point that I snapped-to, realized just where we were, and that we were doing something special.

9 years ago

25 Years Of The Hermès Cape Cod

Over the past quarter-century the Hermès Cape Cod collection has experienced the arrival of a number of unique models and variations. Come with us on a journey to see and understand them before joyously wanting to shout, “Happy 25th birthday, Cape Cod!”

9 years ago

The Untold Story Of Watchmaking’s Most Iconic Advertising Campaign: The “Generations” Campaign Of Patek Philippe

Talk to someone who knows nothing about watches and within 60 seconds you’ll no doubt be asked about “that brand” with the “you know…you look after it for the next generation” advertising campaign. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. On the occasion of the campaign’s 20th anniversary, I spoke with a few of the people instrumental in its creation and evolution over the decades, to get the real story behind watchmaking’s most iconic advertisements.

9 years ago