First Look – Serica Gets Dressy and Original with the Shaped Parade Reference 1174

In over 100 years of wristwatch making, almost everything has been done.  And well done for most of it. Reinventing yourself in a crowded market isn’t easy, even for a young brand like Serica. For five years – its entire life – the brand has been focusing on producing (quite appealing) retro-styled instrument watches. Imagine […]

1 year ago

Introducing – The Long-Awaited, Not-So-Secret Omega Seamaster Diver 300M No-Date

The secret is finally out with this one, although it wasn’t the very best-kept secret to begin with. Over the past few months, starting at this year’s Summer Olympics, former James Bond actor and Omega ambassador Daniel Craig was already spotted wearing a black dial No-Date version of the Omega Seamaster Diver 300M, the brand’s […]

1 year ago

First Look – Breguet’s Marvelous Tradition Chronograph 7077, Now in Blue

The Breguet Tradition collection is not only a tribute to the brand’s past, with clear historical references and movements that are designed to mimic those of antique pocket watches, but it’s also home to serious complications. And one of them is, without a doubt, the Tradition Chronographe Indépendant 7077. A complex watch built in a […]

1 year ago