Boston goes 50% bigger than Vegas with largest Rolex showroom in America to open next month
WatchPro published an article today announcing the largest Rolex showroom in America is set to open in Boston in December. Originally meant to open earlier but delayed due to the COVID-19 crisis, the 4600 square foot showroom will be located within Long’s Jewelers – beating out current record holder Watches of Switzerland and their 3000 square foot showroom at Wynn Las Vegas. Located at 8 Newbury Street, the building was built in the 1920s and formerly housed a showroom for Rolls-Royce on its street level floor – clearly housing luxury product is in the building’s heritage. The store has quite high-calibre neighbours as well, with Bulgari and Chanel next door and Cartier, Tiffany & Co, Van Cleef & Arpels, and Richard Mille also nearby. Ultimately though, it begs the question: does a large space translate to a greater level of inventory? WatchPro reader John Lee commented on their site, “Bit of a waste of space, surely a cupboard would of [sic] been more suitable for the current stock levels?” The question remains as to whether there will be a commensurate volume of product to fill the space. WatchPro does, however, make it clear that Boston will not necessarily hold the…
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In a year that sees TAG Heuer peaking with vintage inspiration, the new TAG Heuer Carrera Chronograph collection comes sliding into our feeds as a fresh take on a classic. There is strong inspiration from its ’60s heyday, while a contemporary 42mm case, and a sparkling new engine inside in the Heuer-02 movement, inspires a timeless quality worthy of the strong Carrera heritage, with no need for fauxtina. In these four strong references, we have a distillation of the design codes of the Carrera, which is to many the epitome of a 1960s chronograph. There is an elegant, urban touch that contemporarizes the classic design, and underlines how colours, dial details and strap choices transforms it from bold monochrome racer to the formality of a boardroom, without losing its strong identity. The tension in the case, underlined by the polished bezel and slim, angled lugs, creates an emphasis of balance between sports and elegance. The monochromatic black dial version has the purest vintage inspiration here, while the angular brushed steel bracelet sweetens the deal for a bold wrist presence. The sunray finish of the blue dial version is an exquisite bright navy, with an enigmatic hard-to-capture on camera quality. The…
Look, we get it. Waitlists are frustrating, and watches are commanding higher values and premiums than ever before. But this has to be a new low. A Romanian couple has been caught red-handed, or rose-gold handed, attempting to steal a Royal Oak Offshore in rose gold from Audemars Piguet worth £67,000 GBP from venerated department store Harrods in the United Kingdom. According to the report, Ilie Para and Marta Para-Bloj, both 33, scoped out a particular model to steal from the Knightsbridge retailer, going so far as to take extensive photos of the watch to help them source a faithful enough replica to attempt to swap during a showing from a sales representative. Like Indiana Jones placing stone in place of the temple idol, the duo felt that with an ultra-realistic replica they would be able to fool the sales clerk long enough to escape the store and country to return home with the watch. So, how did they pull it off? According to the Metro.co.uk report, “When the sales assistant turned her back to them, Para swapped the £67,400 timepiece with a ‘convincing’ replica hidden in the child’s hood, Southwark Crown Court heard.” Under the guise of returning to…
As times change, the perception of the perfect fit evolves. When wristwatches were created, they were lauded for finally miniaturising the timepiece and making it a compact wearable object versus a large item that had to rest in a pocket. Now it seems, like American politics, the watch community is split in two: one party wants to upscale watches to larger sizes while another wants to bring back the classic sizes of yesteryear. I’ve heard and read people call for larger Submariners and Daytonas, or even bringing watches into the stratosphere of Panerai and Invicta sizing. I wonder who this really benefits; are the average wrists really much larger than the average wrists a century ago? Why are dress watches suddenly sharing equal lug-to-lug measurements of their sportier peers? Who does this really benefit? Are wrists really larger or has the perception of the perfect fit been warped? So, what do I believe is a perfect fit? In my own personal taste, which I would consider more tailored and classic versus modern and bulky, I find that a watch should situate itself in the middle of one’s wrist in a way that the strap or bracelet does not flare down…
