Design a Seiko 5 Sports online with the Custom Watch Beatmaker, get lots of votes, and see it released by Seiko
Seiko 5 Sports has just announced a global digital campaign, “CUSTOM WATCH BEATMAKER” which will run from October 19, 2020 to the end of January 2021. Having just gone through the process, this is a super fun customisation process that also has you name your bespoke watch. A track created for the campaign by an up-and-coming artist is then paired with your watch. I called mine the ‘Sam Sparro’, and that should give you some clues about its jam. Black and gold, baby. Users can create their original model by selecting watch parts such as the bezel, case, dial, hands and band. They can then also vote for their favourite model, and have theirs included in the selection of original custom watch designs. Eight musical artists have taken inspiration from the Seiko 5 Sports to create 32 original tracks for this campaign. The watch selected as the most popular model will be released globally in the future. That’s one hell of a bragging right. Get amongst it here. Step 1. Choose the bezel Step 2. Choose the hands Step 3 & 4. Choose the case and strap Step 5. Name it!
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It seems to happen about once a year. I must sheepishly admit that I was wrong about a watch. In 2019, I offered a full retraction to Girard-Perregaux regarding the Laureato, a watch that I not only came to love but purchase. In 2020, it’s apology time once again. And this time, it’s to the Bulgari Bulgari collection after the recent launch of the Bulgari Bulgari Aluminium pieces. I won’t steal all of the video’s thunder though, please watch it to hear in full. Jumping from the personal to the bigger picture, Bulgari is in the business of turning heads in 2020 with the announcement of their record-breaking Octo Finissimo Tourbillon Chronograph Skeleton Automatic, the new Octo Finissimo in satin polished steel, and then their remarkable High-End Watch novelties. But there’s another collection that is causing worldwide whiplash – the Bulgari Aluminium collection. In a true revitalisation of the Bulgari Bulgari collection that saw success in the ’90s, the Bulgari Aluminium collection offers a new entry point to the world of Swiss-Italian watchmaking, and does so in a way that is oh-so-Bulgari. It forces a re-examination of what a luxury sports watch is and, just like the first Bulgari Octo…
Editor’s note: Conor McGregor, the biggest name in UFC history, looks set to come out of retirement a mere six months after announcing he was done with the sport. While nothing official has been confirmed, “The Notorious” is strongly rumoured to be squaring off with Dustin Poirier within the next six months, with UFC President Dana White today saying, “He’s been offered Dustin Poirier on Jan 23”, and adding, “It’s a yes or no answer.” So the ball’s in Mac’s court … we can only hope he accepts what would inevitably be a bloody brilliant bout. All this talk about the Irish fighter has also got us thinking about his incredible watch collection, and one watch in particular – the Patek Philippe Annual Calendar Chronograph 5905P-014 Weir & Sons Edition. Made to celebrate the Irish watch retailer’s 150th anniversary, this gorgeous green stunner was limited to just 25 pieces in total, with an eye-watering price tag of close to $200,000 AUD (and A LOT more in the second-hand market). McGregor bought number 12 in the limited run as a nod to his highly successful Irish Whiskey company – Proper No. Twelve – which sold more than $40 million dollars worth of…
It’s hard to believe it’s been four decades since the inception of arguably the most disruptive and provocative watchmaker in modern history. But we are indeed celebrating their 40th birthday and their first-ever watch – the Classic Original, otherwise known as the OG gold watch with a rubber strap. To commemorate the milestone, Hublot has unveiled a trilogy of 40 Years Anniversary watches in three different materials that it has championed in horology – gold, ceramic and titanium. And while these watches are virtually identical, the different case materials mean that each has a very different personality. We’ve been fortunate enough to spend some time with all three examples, but this story will focus on what has to be the most under-the-radar iteration – the Hublot 40 Years Anniversary Black Ceramic. The case As we’ve come to expect from modern Hublot timepieces, the case of this limited edition watch is not small. We’re talking 45mm across and about 13mm thick. Despite these XL measurements, the watch doesn’t feel very weighty or ungainly on the wrist, and that’s down to the liquid cool, silky smooth polished ceramic case, which is contrasted by a satin-brushed ceramic bezel and end links. The…
For many around the world, one of the unexpected side effects of a global pandemic is spending a lot more time on the couch watching Netflix. And if that’s something you can relate to, then you have probably watched (or at least been recommended to watch) The Social Dilemma, a documentary about the addictive elements of social media and how each platform is structurally designed to retain your attention. How is this related to the Bausele Vintage 2.0 Hybrid SmartWatch? Hear me out. While The Social Dilemma was not a catalyst for immediately deleting my social media accounts (I’d miss the #watchfam too much), it was cause for a moment of reflection as I watched the film with my phone in one hand, thumb scrolling through Instagram as a technology ethicist eloquently articulated the dangers of unchecked time spent using the very app I was on. Do I get too many notifications? Just how addicted to my phone am I? If you’ve asked yourself these questions in the past, then an additional screen on your wrist in the form of a smartwatch might not be the right thing for you. Another screen can be distracting, just offering another endless feed…
Watch enthusiasts do not always share the Swiss philosophy of neutrality. Being enthusiastic about something inevitably leads to hot takes, strong and stubborn opinions and, in turn, some snobbery. On the wrong day, I am definitely guilty of it myself – we’re all human after all. The reality is this niche hobby becomes less welcoming when we, as enthusiasts, dismiss others, especially when it’s already intimidating enough due to the nature of luxury products and their prices. Here are eight signs you’re becoming a watch snob. You dismiss quartz as “not luxury” In watch collecting culture, quartz has gotten a bad name, thanks to the quartz crisis almost killing the mechanical watch industry. There is also the fact that many judge a movement based on how and where it is fabricated – with a new emphasis on “in-house” (a whole other discussion in itself). The fact is, many people assume the craft of watchmaking is limited to movement manufacture. This is simply not the case. External components are also created and finished by artisans with years of training in the craft. Take the Royal Oak from Audemars Piguet as an example. While the movements are stunning, a lot of the…
One of the more surprising watches of 2019 was Chopard’s Alpine Eagle. Based on the Swiss outfit’s St. Moritz wristwatch of the 1980s, here was an entirely new take on the luxury stainless steel sports watch with integrated bracelet. It was, and still is, an important timepiece for Chopard as it’s the watchmaker’s best attempt yet at taking it to the stalwarts of the industry who dominate the steel sports watch space. Now, more than a year after the collection’s unveiling, Chopard has added to the Alpine Eagle family with this – the Chopard Alpine Eagle XL Chronograph. From launch, there will be three different iterations available – steel with blue dial, steel with black dial and two-tone steel and rose gold with black dial – and judging from the on-paper specs and press photos, they promise to be exciting timepieces. So, let’s take a bit of a closer look. The case While the overall case shape and design language remains the same, these new chronos have swelled in size considerably, now measuring 44mm across and 13.4mm thick. Water resistance remains rated at a versatile 100 metres, which is impressive given the chronograph pushers are not of the screw-down variety,…