FRIDAY WIND DOWN: British invasion! Time+Tide, already overrun by Brits, opens UK office
For a kid growing up in rural Victoria, Australia, England always seemed closer than the 16,000 or so kilometres away that it was in actuality. We had to sing God Save The Queen once a week. There was a picture of the Queen in our classrooms, and my dad had a serious penchant for English literature. The only books in my childhood house were about steam trains and wars that England won. Little England, for real. The bedtime book most favoured, Paddington Bear. So, in my mind over the years, I’ve dreamed of the place. When I could finally visit it, in my early 20s, I was not disappointed. The people reading books on the Tube. The markets. The accent that makes everyone sound so blooming intelligent. The apologising for everything. The shitty weather. London felt like home. Which is why, 20 years later, I am quietly overjoyed to be opening an office in my second favourite city (I do quite fancy Melbourne, where I live and where T+T is based). It’s a humble beginning, very much like ours in 2014. Where back then it was a couple of people sitting in a small office one floor above a laneway…
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