Introducing – Parmigiani Fleurier Unleashes Alligator Straps For Three Tonda PF Models
Since Guido Terreni was appointed CEO of Parmigiani Fleurier, the brand has been busy streamlining its collections and forging a coherent identity. Families like Kalpa, Pershing and Bugatti have been whisked away to focus all efforts on the Tonda, especially the Tonda PF luxury sports watch. Launched in 2021, the Tonda PF is a refined […]



With the release of the titanium beast that is the Apple Watch Ultra, many have become interested in the idea of a tool watch. That rough and tumble piece that can get you through anything. However, much in the same way collectors love divers but rarely go diving, most tool watches will rarely touch their … 



A collaboration between Bamford and Romaric André of seconde/seconde/ feels just perfect, doesn’t it? Bamford made a name for himself by “vandalising” sought-after Rolex models in his signature aqua and black, while seconde/seconde/is renowned for subverting the smallest details of a watch in the most irreverent way possible. Now the pair have finally come together to …