By Victoria Townsend “I wish I were a woman so I could wear a Serpenti!” Overhearing these words as I entered the Bulgari booth at Baselworld 2016 on my way to meet with the Director of Bulgari Watches Design Centre, Fabrizio Buonamassa Stigliani, I was surprised that the esteemed watch editor who pronounced them (and later confirmed to me) would cite a timepiece known more for its distinctive feminine design than for what makes it tick. My surprises were not over, as I discovered during my time at the booth.
