Recommended Reading: A Tribute To A Forgotten Giant Of Watchmaking Who Helped Shape The Modern Watch World

Despite the fact that the watch industry loves to beat the drum of tradition, the fact is that it can have a shockingly short collective memory when it comes to anything that doesn’t grab the attention of customers and help sell watches. Unfortunately this means that an awful lot of important companies, watches, and people get swept under the rug. It also means that customers often form views about watches and brands that lack grounding in actual – as opposed to brand-curated – history. Today we’ve found a must-read story about one such person, who all real watch lovers should know and remember.

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8 years ago