So, this article is worth it for the image alone. Aside from the fact that Indy would never wear a 5711, it’s pretty perfect. The Patek Philippe hype is real. But beyond the sassy visuals, it’s a decent overview of the brand, its key models and how its watches are made, even if the why-they’re-in-for repair story isn’t forthcoming: I wanted to know funny stories of how watches get broken. Perhaps an oligarch got into a fight with his supermodel girlfriend and she hurled his prize Patek at a wall one morning. Maybe a rapper fell backwards off a yacht after too much Coconut Ciroc. But no such stories were forthcoming from the made men of Patek, who swear an oath of omerta every bit as serious and binding as Michael Corleone’s. Read the whole thing over at British GQ.
The post RECOMMENDED READING: How Patek Philippe became the most desirable watch brand in the world appeared first on Time and Tide Watches.