Very little about the modern luxury watch market makes sense. And that’s especially true for those who are not immersed in it all day every day like we are here at HODINKEE. To us, sure, the massive, over-the-top exhibitions at Baselworld seem completely normal and there’s nothing shocking about a new “limited edition” of over 2,000 watches, each costing the same as a suburban home. We’re used to it. Sometimes it’s good though to get a fresh set of eyes and a critical, inquisitive investigation of the things we love. Luckily, journalist Simon Garfield (far from a newcomer to the watch world) has done just that, forgetting received wisdom and probing into why and how haute horlogerie is thriving in the 21st century.
Continue reading ‘Recommended Reading: The Improbable Survival Of The Luxury Watch Business’