Breguet — as we discovered last week — is a pretty classic brand. Heck, they’ve even got a line called the Classique. So when we saw a story on what Wes Lang — controversial American contemporary artist and collaborative creative to the stars — thought of the buttoned-up brand, you can bet we hit the link. And we’re glad we did, because Lang’s take on the ultra pure Breguet Classique 7147 is pretty on point. He nails its timelessness. But the payoff is huge. The 7147’s dial has a depth of colour that is nearly indescribable — it almost looks alive. And there’s the unbelievably perfect transition where the enamel practically melts down into a slightly recessed sub-dial for the second hand. You can’t see it from some angles. Then you turn the watch and the light catches it … There are watches that try to be cool, and then there’s this one, which just really is cool. Read more at GQ.
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