As a journalist, you strive for a long-form commission. A piece to stretch your legs. That you can properly research. That your audience will be forced to create quality time to imbibe. I was reminded of this recently when Josh Shanks from our friends at Watchonista posted a shout-out to the greatest long-form piece of all time on his Facebook: Frank Sinatra Has a Cold by Gay Talese. I hit the link, started reading and then – lo and behold – I stopped multitasking. I sat down. Ten minutes in, I got up and fixed myself a drink. Fifteen minutes in, I actually took the time to set a fire (now that the bushfires have passed in Australia, we are being hit with sub 10-degree cold snaps, so, great). I lit it, arranged a comfortable chair nearby, set my drink next to chair. I was stalling, because this piece was so good, so utterly relishable for the reader that I didn’t want it to end. If you haven’t read this masterwork, you simply must. And after that, you can schedule in a second, or third Old Fashioned to accompany you through Wei Koh’s 8000-word dissertation on Patek Philippe chronographs. I suspect…
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