Georges Kern has been busy dusting off cobwebs and streamlining references (from 600 to 120) since he was appointed CEO of Breitling in the summer of 2017. With large market segments entirely overlooked by the brand’s predominant focus on oversized pilot’s watches, Kern has altered the flight plan. His mission is one of expansion and he hopes to attract women and lure the Asian market into the Breitling fold. The new 38mm Navitimer 1 three-hander would seem to be a direct response to his strategy and plays the unisex card to great effect. Ideal for men with smaller wrists and women who like watches with a more virile personality, let’s take a closer look at the Navitimer 1 Automatic 38.
Continue reading ‘Review – Breitling Navitimer 1 Automatic 38 – Yes, The One Without a Chronograph!’
