Rolex, Patek, Tudor and TAG plus 34 other brands to show at Watches and Wonders in April

I will be perfectly honest, ever since starting to write about watches, my sincere wish has been to meet up with the Time+Tide team at Basel, SIHH or even some far-flung Far Eastern destination. But then, KER-CLUNK! It was as if a giant hand pulled down a large POWER OFF handle, the lights dimmed and it all went eerily quiet. COVID-19 signalled the temporary end of watch fairs. Yet thanks to the determination of Jean-Christophe Babin at Bulgari and various other horological powerhouses that pulled together Geneva Watch Days, things didn’t end as glumly as they might have. The GWD sent a signal to the world that we might be looking at a new future of watch fairs that are up close and personal (well, as close and personal as you can get with a mask on ). Now Watches and Wonders have announced their 2021 dates and it’s “phygital”! Yes, Watches and Wonders, the extravagantly monikered version of SIHH, is now back according to the press release (phygital is a cross between physical and digital, apparently). Five main brands are on board for the 2021 Watches & Wonders Geneva digital show: Rolex, Tudor, Patek Philippe, Chopard, and Chanel. They…

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