The SIHH 2017 has seen the debuts of an entirely new collection for Baume & Mercier, the Clifton Club, exploring new territories for the brand: sports watches. Indeed, this universe is at first rather far away from what the brand used to do for the last decade. Still, this Clifton Club is an interesting novelty. No marketing artifices about heritage, vintage-inspiration or an obscure past collection. This watch is just what it looks like; a nicely executed, well-designed, well-positioned (price and style) watch that makes us think it might be a relevant reaction to the actual market. Overview.
