Studio Underd0g makes the world’s first ever watch with a dial made from eggplant

Sustainability, veganism and organic materials may be the way forward, but they’re still a foreign language to many of the larger players in the watch industry. But microbrand Studio Underd0g is displaying a more progressive mindset after making the world’s first ever watch with a dial made from eggplant skin. Just like a bespoke wristwatch, all dials will be subtly different in look, colour and texture as no two aubergines are exactly the same. The purple dial will also gradually evolve with age as part of its wrist-worn journey of organic discovery. While we though it hard to top the bold colours of their instantly funded Kickstarter hit covered by us here, the watermelon fresh chronograph now has a bright purple stablemate. If you enjoy the way a bronze case patinates over time, this watch will take it to the next level. Starting out as a smooth, carefully applied slice of aubergine skin, this will naturally age and wrinkle over time to develop its own unique texture. With its goldilocks 38.5mm diameter and svelte design, the Studio Underd0g chronograph range now has a strong fourth reference with the imperial blush of the purple sharpened by the light green that encircles…

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4 months ago