Ever since Jean-Claude Biver took over as the CEO at the end of 2014, it seems TAG Heuer has a new lease on life. From the vintage re-issue Heuer Autavia, to its sponsorship of the Red Bull Racing Formula One team, the avant-garde watch manufacturer continues to find new ways to stay in the spotlight. This trend looks set to continue with the unveiling of the brand’s latest initiative, the Heuer Globetrotter, which officially kicks off on the 16th of September, possibly in a city near you.
