TAG Heuer is making a play for space exploration history as the official timekeeper of China’s Mars Exploration Program. The announcement came this week in Beijing as TAG Heuer CEO and branding wizard extraordinaire Jean-Claude Biver celebrated with scientists and officials of the China National Space Administration the unveiling of the exterior design of China’s first Mars rover. TAG Heuer is a sponsor of the program, and the planned 2020 Chinese mission to Mars will include a TAG Heuer timepiece on board.
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