Our weekly Micro Mondays feature has become a big success since its inception last year. The featured pieces often appeal because of their more accessible approach to watchmaking with a delightful blend of superb value and quirky designs that just wouldn’t happen in a listed company with a large design department. Purely on the basis of online traffic, these are the 10 most popular microbrands on Time+Tide from last year – a mix of new offerings and others that are fast evolving from fledgling independents into larger scale productions. 10. Kurono Japanese watchmaking artisan Hajime Asaoka makes stunning bespoke watches. The only problem: the starting price is around $40,000. Kurono is the more accessible side of Asaoka-san’s art deco splendour. The production is managed by Precision Watch Tokyo Co. Ltd, while the dial and caseback – signed Bunkyō Tokyo – refers to the special ward in Tokyo where Hajime’s design studio is located. As a microbrand Kurono is well-established with two new models launched this year, including a new version of their art deco classic bicompax chronograph. Unfortunately, and as usual, it instantly sold out based on a well-organised tier system for orders. And yes, they are already rising in…
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