The latest generation of the TAG Heuer Connected Watch has just been released and it represents a major and — practically everyone would agree — welcome departure from the tech and mindset of the previous two generations. Simply because it is now powered by Google Wear OS, which allows the Swiss to do what they do best — a dramatically refined and more luxurious case and overall design — and it lets Google run the hardware, with a raft of improved apps and functions, most of which we explore in the video. In terms of the story so far, let’s do a recap on where they’ve come from. It may surprise you to learn that TAG Heuer have actually been in the smartwatch game since way back in 2015, when they released their first generation watch. At the time, TAG Heuer CEO Jean-Claude Biver claimed it to be a raging success. This was the same year the first Apple Watch was released. Connected Watches have been doggedly part of TAG Heuer’s remit since their inception. In 2017 we were given the second generation of Connected Watch, which saw improvements in almost every aspect, from the apps onboard to the screen resolution. The latest…
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