Editor’s note: This story is a little bit old now, but you know what, it’s as relevant as ever. So, if you love watches, maybe you’ll have a laugh. If you work in a watch brand marketing department, maybe you can tone down some of these well-worn chestnuts. A large part of my job is sifting through press releases. After a while they all start reading the same, thanks to the seemingly limited vocabulary of most marketing departments. And you know what the greatest irony is? While these communications have been designed to make the watch they’re talking about stand out and sound unique, the constant, jargonistic repetition of these rote phrases has precisely the opposite effect. Now, it’s only fair to point out that I’m far from guilt-free in this situation. I’m pretty sure I’ve abused all the below words at some point. But you know what they say – admitting you have a problem is the first step on the road to recovery. Icon A quick Google suggests that, outside of specific religious meanings, an icon is something regarded as a representative symbol, or worthy of veneration. Now, if we’re all really honest with ourselves, I suspect that we…
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