The Enabler: How To Justify Buying Another Watch. (#4: "The Milestone Celebration")

How To Justify Buying Another Watch. (No.4 “The Milestone Celebration”)NOTE: We understand that you’ve found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it’ll cost a bucket-load of cash – may not always sit well with the less horologically minded. That’s where we come in … Use The Enabler’s advanced levels of sophistry to validate your latest acquisition. Phony enthusiasm. Beleaguered smiles. Rank insincerity. No, we’re not discussing politicians’ attempts to pass themselves off as genuine sports fans. What I’m talking about is why receiving Christmas presents leaves me increasingly cold. To explain this “bah humbug” mindset, a week or so ago, I accidentally discovered what my wife is getting me for Christmas. The answer: a pair of wellington boots. Admittedly, they’re pretty fancy ones and it’s true that I currently have none. So it’s a well-considered gift that genuinely ticks the boxes of both practicality and thoughtfulness. And yet … the prospect of having to force an expression of startled delight when I unwrap them on Christmas morning before a crowd of onlookers who’re already half-pissed, well, it just makes me feel very, very tired. Please understand, this is not my wife’s fault. The truth is that men of…

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4 years ago