The Enabler: How To Justify Buying Another Watch. (#5: "The Cost Per Wear Argument")

The Cost Per Wear ArgumentNOTE: We understand that you’ve found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it’ll cost a bucket-load of cash – may not always sit well with the less horologically minded. That’s where we come in … Use The Enabler’s advanced levels of sophistry to validate your latest acquisition. There are times in life when you don’t want to come across as some hairy-arsed chancer. You need to bestow yourself with the veneer of credibility and moral judgement. In short, you have to present yourself as halfway convincing. How to pull off this daunting charade? Obviously, it’s a tricky business and a firm handshake won’t seal the deal alone. Citing a statistic to back your argument can help you to sound a little more plausible. A confident stat — not entirely fictitious if possible — adds critical heft and rigour to your delivery. It makes you sound far more knowledgeable and assured. Yet to take things up a notch and really baffle someone into compliance, then you need to harness the power of maths. Remember your trigonometry lessons at school? Me neither. And that’s precisely my point. No one really understands maths. So…

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5 years ago