The Enabler: How To Justify Buying Another Watch (#7. You Can Pretend You're Into Mindfulness)

Justify Buying Another WatchI once knew a glamorous magazine editor who presided over one of the big fashion monthlies. On the inside of her delicate wrist, beneath an impeccably curated collection of designer bangles, resided a small tattoo. Inked in block-capital letters was the single word: “NOW”. This tattoo was a strategically placed reminder for her to stay “in the moment”. Instead of catastrophising about the future or getting hung up on the past, this tattoo was a note-to-self that emboldened her to stay anchored in the “here and now”. Focusing on the present, she explained, was a way of staving off anxiety. But it was also an encouragement to appreciate whatever opportunity was on the table. Which, given her role at the helm of a fashion magazine, usually involved sipping a glass of champagne at some glittery launch while pontificating on why “cyber-goth” is the Next Big Thing. This is a sign of the times: mindfulness and meditation are all the rage. The whole world has apparently learnt to close their eyes and count to Zen. Meditation has become the daily habit of almost every insanely successful person you care to mention. Arnold Schwarzenegger, George Lucas and Paul McCartney are all Om-chanting…

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4 years ago