The Enabler: How to justify buying another watch (#8. The Punctuality Excuse)

NOTE: We understand that you’ve found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it’ll cost a bucket-load of cash – may not always sit well with the less horologically minded. That’s where we come in … Use The Enabler’s advanced levels of sophistry to validate your latest acquisition. Mahatma Gandhi whittled his life down to the barest possible essentials. When he died he owned fewer than 10 possessions. Captured in an iconic photo, these included his wire-rimmed spectacles, two pairs of sandals, a metal bowl and a plate. But the pick of the bunch was Gandhi’s silver pocket watch. This Zenith watch was the revolutionary leader’s most prized possession that he wore attached to his Dhoti with a safety-pin and a piece of string. Why was a man who shunned material items so fond of this particular extravagance? Gandhi was obsessed about punctuality. Gandhi woke at 4am sharp every morning and went to bed way past midnight. Desperate to squeeze the most out of every day, he wrote up to 350 letters a week. Being even a minute late for an appointment caused the anti-colonial nationalist acute distress. “You may…

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5 years ago