THE IMMORTALS – Why the Grand Seiko “Snowflake” captivated the watch world

What’s cooler than being cool? Well, if you’re Outkast, the answer is “ice cold!” (alright, alright, alright), but if you’re a watch collector, there’s a good chance the answer is the Grand Seiko ‘Snowflake’. When first introduced, watch fans were dazzled by the ultra-fine finishing of the titanium case, wowed by the technological prowess of … Continued

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