Editor’s note: ‘Modding’ a watch is not a trend in watchmaking, it is a trope. It has, and always will be, a part of the watchmaking and watch-wearing world as companies and individuals seek to personalise and individualise watches. A uniquely modified watch becomes more of a statement. And it offers an alternative to a ‘Piece Unique’, one-off watch. This story is the first in ‘The Modifier’s Series’, which looks at the main players in the modding game. Coming up, MAD, Bamford and more… For so many of us, Rolex — for all of its flaws — remains the pinnacle of the watch world. While inflated prices may be making the barrier to entry higher, the dream of slaving away for years to finally reward yourself with a hallowed five-pointed crown is still very much a thing, and a universal marker of success. To those who have already achieved this dream, maybe even multiple times, the question becomes: what next? Sure, you could go for some precious metal, haute horology, minute repeater, dual-axis tourbillon which costs as much as an average Monaco apartment. Or you could have the timepiece of your dreams personally crafted by Artisans De Genève. Since 2016, Les Artisans…
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