A little variety in life goes a long way. Nobody wants to see roads full of the same car, or hear the same three songs over and over in shopping centres, so why shouldn’t this apply to watches? London-based modifiers Wildman are being the change they want to see in this global movement of super-custom timepieces, where no colour combination is too bold and there’s no shame in having your own initials on the dial. Whether a custom order, or part of their collection full of limited editions, the smallest changes can have the biggest impacts on watches that may otherwise drown in bland ubiquity. Submariner Date Pink Edition There’s pink, and then there’s pink. Wildman’s latest project is definitely the latter, and if you can’t imagine yourself rolling Miami’s summer streets wearing one of these, then it is clearly never going to be on your list. Gaudiness is one of the most easily detestable traits a watch can have these days, after decades of iced-out bling pieces being used as wealth-flaunting devices. There should still be room for fun, though, and a loud colour is the easiest way to get that. Rolex themselves introduced brightly coloured Day-Dates and Datejusts…
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