Editor’s note: Next week, Breguet will unveil its 2019 releases to the world, and we can’t wait. So, in preparation, we thought we’d have another look at Justin’s piece on the fundamentals of Breguet’s approach to watchmaking and watch design … With a brand so rich in history, the origins of what can only be called typical Breguet design cues date a fair ways back into the archives. Contrary to the case of countless other brands on the market, the components that make up Breguet’s core design mantra could hardly be accused of being derivative, and each element has its own origin story of sorts rather than the typical “we put that there because we wanted to make a dive watch”. Breguet has been busy perfecting their craft since 1775, and have consistently survived the industry’s ups and downs including the quartz crisis. Of course, the brand changed hands a number of times between its origins and landing in the firm grip of the Swatch Group in 1999, but this length of continuous operation, combined with some fairly impressive innovation through the decades and centuries, is nothing to sneeze at. For the sake of brevity, we’re going to stay on…
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