Editor’s note: It only debuted 12 months ago, but the Hublot Big Bang Integral collection has already established itself as a mainstay within the brand’s lineup. Launched with variants in King Gold, titanium and black ceramic, the bracelet is so cleanly designed with its artful blend of polished and brushed surfaces highlighting its razor-sharp facets, that it almost feels like the Big Bang was designed with this specific idea in mind. Now, Hublot has presented the extension of the collection with the all new Hublot Big Bang Integral Ceramic in three fresh new colours. So let’s take a look back at Andrew’s initial thoughts from LVMH Week 2020 on why a bracelet can make such a difference, and why it will be a big part of Hublot’s future. OK, let’s dispense with any hype and get down to it. Sixty per cent of watches are sold on a bracelet and this is a fact that Hublot are finally set to take advantage of with the Hublot Big Bang Integral, a new collection, freshly launched at the LVMH fair in Dubai in early January. But first, if we’ve set a tone of #realtalk, let’s address a glaring contradiction. Doesn’t the very…
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