This Bulgari is the anti-gold gold watch

Editor’s note: It’s slender, but it weighs a lot. It’s gold, but it doesn’t look like it. I just can’t get the Bulgari Octo Finissimo in rose gold out of my head. And that’s even factoring in the epic new black ceramic version we saw at Basel. Seriously, will someone spot me $60K? The story in a second: Bulgari’s latest take on the Octo Finissimo Automatic is the anti-gold gold watch. How about a riddle to start your day off right? When is a gold watch not a gold watch? When it’s Bulgari’s darling, the Octo Finissimo Automatic, in rose gold. Now, obviously it’s a gold watch, but it looks and wears like no other gold watch I’ve ever had the pleasure of wearing. The case While the movement and other elements of habillage are important to this watch, really, it’s about the case (and bracelet — more on that shortly). The design, the material, the treatment. All of it really. Let’s start with the familiar. The Octo Finissimo case itself is a pretty well-known quantity by now. It’s a much thinner (5.15mm to be precise) version of the regular Octo, which is an evolution of Genta’s original design. The Octo Finissimo…

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