This is why Norifumi Seki looks set to become the Next Big Thing in watchmaking

Last week it happened again. I was standing in line at a coffee shop and, of the seven people queuing, I was the only one wearing a proper watch. There were four naked wrists, one Garmin and one Apple Watch constantly buzzing and flashing. Now if we have any chance of turning this sad situation around we desperately need an injection of youth into the watchmaking industry. Is Norifumi Seki the answer? Yes, that’s serious pressure laying the entire future of the watchmaking industry on just one man. But hear me out. How many independent Japanese watchmakers do you know? In addition to Hajime Asako and his Art Deco panache, you’d be hard pressed to find many, which is one of the reasons why this story is important, especially considering the enormous power of the Asian marketplace in horology. So who is Norifumi Seki? Hailing from Tokyo and still only 23, he attended the Hiko Mizuno Jewelry College and burst onto the international scene last year as the first Asian to win the esteemed F.P Journe Young Talent Competition. Seki’s delicate Model II is the precursor to the pocketwatch that won that competition and is a brilliant example of quirky…

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