Editor’s note: There’s always been a healthy competitiveness between Time+Tide and Watchonista. This was evident when we recently did an Instagram live session that quickly degenerated into a State Of The Collection showdown between Andrew, Josh, and his wife Viviana. Now, they’ve gone and upped the ante by sponsoring a NASCAR team. So, if there are any obscure sports out there that have prominent branding opportunities, we’d like to hear from you. The Nordland Wife-Carrying Association? The Shropshire Bog-Snorkelling League? No sport will be excluded from our consideration. Please note: Payment in T-shirts, magazines and watch straps. Game on, Watchonista … Both the founding Watchonista team in Switzerland, as well as the budding team based in NYC, have a fondness for racing and motorsports. When the opportunity presented itself to get involved with NASCAR, Watchonista saw a green light to mix profession and passion – driving awareness to the brand and opportunities that racing partnerships can potentially bring to the world of watches. Having formerly partnered with sports and endurance cars with Rebellion Racing, Lamborghini Super Trofeo, and Tour Auto, this is not Watchonista’s first foray into the world of racing. In fact, they have also provided coverage on the motorsports…
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