This week, the Chopard Alpine Eagle was released, marking a brand new collection from Chopard, their first in decades. It revives the design of their first ever sports watch, and the brand’s first ever steel watch. Based on the St. Moritz from 1980, the Alpine Eagle features the same stainless steel case and integrated bracelet, exposed bezel screws, and an eye-catching mix of polished and brushed surfaces. Where the new Alpine Eagle flies to new territory is in the proprietary alloy that Chopard has developed called Lucent Steel A223 (a four-year R&D effort) and the finely grained and textured radial dial. It’s said to be inspired by an eagle’s iris. Maybe. Whatever. It’s bloody beautiful, and with the blue galvanic treatment, it gives constant surprise/delight from the wrist. Check this video for proof. If you’re wondering about the name, it refers to the ‘Eagle Wings Foundation’, yet another initiative from Chopard that proves how seriously they’re taking ‘sustainable luxury’ — the foundation is all about protecting flora and fauna in the Alps. The steel in the watch is 70 per cent recycled, with 30 per cent from traceable sources. They’re definitely serious. Contemporaries of the St. Moritz model — which sold a staggering…
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