While the watches at SIHH change every year, one thing stays reassuringly the same, and that is the drama surrounding them. Sometimes it’s big, like the deregulation of the Swiss Franc. Sometimes it’s small, like a brand being a little too obsfucatory in a press release over the origins of a movement. This year everyone’s tongues seemed to be wagging about a) Moser’s cheesy take on the industry, and b) the Girard-Perregaux Laureato. Feel free to disagree with us, but we think the majority of noise around the Laureato – specifically around its look and legitimacy – is well and truly blown out of proportion, as is so often the case with ‘controversies’ like these. But that’s just the tip of the GP iceberg in 2017, with lots to discuss around other models, too. Watch on!
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