The buzzword is ‘pivot’. And at this year’s first major watch fair, SIHH in Geneva in January, IWC ‘pivoted’ in a big way with just about everything they did. The booth was fitted out to emulate a vast Florentine dome, the watches were Engineered for Women and, rather than safe sport-watch territory, the controls were very much set to ‘dress’. And in this single, boldly different territory, they did impress. These are the four watches that Felix and I couldn’t get out of our heads, now with extra-smoking fire effects and dance moves. Prepare yourself for Da Vinci (and some dramatic Felix voiceover effects)…
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