VIDEO: "Our planet is the most precious gem we have." Bulgari CEO adds his voice – and a $50K watch – to our bushfire appeal auction

Bulgari CEOThere was not a moment’s hesitation. Jean-Christophe Babin, the CEO of Bulgari, and I were standing on a pool deck at a villa in Dubai. Within sight, an emerald green ocean. Swaying palm trees. Skies of blue. A world away from the scene I had left, when I’d jumped on an Emirates flight 24 hours before. Choking smoke in Melbourne. People wearing gas masks as they boarded the plane. Fires in Victoria you could see from 30,000 feet as we flew towards the Middle East. The air quality in Melbourne on the day I left for LVMH Watch Week was the worst of anywhere in the world, including parts of India that are considered hazardous. “Of course we would like to help. It is done. Speak to Antoine (Antoine Pin, the Managing Director of the Bulgari Watches Division), he will arrange the details.” The watch that was ultimately offered was the absolutely stunning Bulgari Serpenti in yellow gold picture above. At just over $50,000AUD it is the most valuable watch in the ‘Watch & Act!’ auction based on its RRP. With the cameras about to roll on an interview, I asked a second question. Would Mr Babin have a message…

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