Forever the provocateur of the Swiss watch industry, Moser is up to its old tricks again. Say hello to the Moser Swiss Alp Watch Final Upgrade, the last chapter in the Swiss Alp Watch saga that began way back in 2016. Half a decade ago it was a totally new release from the manufacturer with a curiously curved rectangular case and eye-catching wire-like lugs. It was a form of sophisticated protest against an emerging threat to the traditional watch business, namely the Apple Watch. Over the last five years the Swiss Alp Watch collection has found a number of different forms, all with the same Jony Ive inspired case design. Except that the Swiss Alp Watch isn’t a smart watch but a timepiece with a mechanical movement. This year in it’s final expression, the Moser Swiss Alp Watch Final Upgrade features a black DLC-coated stainless steel case, as well as a Vantablack coated dial and blackened hands. The cherry on top? The seconds subdial at the 6 o’clock position of the dial that is designed to imitate a loading icon that you are sure to have seen on your computer more times than you’d care to admit. As the seconds…
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