A great looking simple dress watch has a certain “je ne sais quoi”. Of course there’s is only so much you can do as a designer, at least that what most laymen think. And also to us there are some very simple 2, or 3-hand watches that are just… perfect. The size, the shape of the case, that small bevel on the lugs, and that lovely straight-brushed case-band, or any other detail that can just hit the right note. But how difficult is it to find that perfect balance when designing something. We set out and asked the experts, Anthony de Haas, A. Lange & Söhne’s director product development, and Bruno Moinard, an acclaimed architect and designer. What is timelessness, and how to translate this, in all subtleness, into a design that will remain appealing for decades, or even centuries. Here’s what they told us about this ‘elusive’ property.
